Dr. Bruce Johnstone

Bruce Johnstone lectures in Entrepreneurship at the Bettany Centre for Entrepreneurship & Business Growth at Cranfield School of Management in the UK, one of the world's top business schools.

Before joining Cranfield he designed university courses in entrepreneurship and compiled learning resources and training material for a wide range of business subjects.  He also designed the StudyEdge course in study skills for young people.

As a researcher in International Entrepreneurship, Bruce is interested in studying successful fast growing international ventures for insights into how patterns of international entrepreneurship are different from those of domestic entrepreneurship, and how new international business opportunities are discovered and created. He is also interested in understanding how new technology and new global intermediaries are changing the way new ventures can operate globally.

As a consultant, he researches markets, industries and opportunities and advises entrepreneurs on strategies and planning to strengthen and add value, secure resources and grow their business profitably both locally and globally.

Bruce received a PhD in Entrepreneurship from AUT University (NZ), an MBA from Henley Management College (UK) and holds a bachelor's in Broadcasting Communications (BBc), as well as post graduate qualifications in business research and property studies.

He is a Fellow of the Chartered Management Institute (FCMI). A member of the International Society of Professional Innovation Managers (ISPIM) and is an Honorary Fellow of the Institute of Enterprise and Entrepreneurship (FIoEE) and an Academic Fellow of the Association of International Accountants (FAIA (Acad)).