Lessons
Discussions
Principles of Marketing
| Topic | Author |
| Assignment: Questions/Thoughts? | Ashish Gupta (13) |
| Marketing (4P's, 5C's)† and Positioning (Company skills) Theory : Questions/Thoughts? | Ashish Gupta (13) |
| Product (Designing for Customers) Theory : Questions/Thoughts? | Ashish Gupta (13) |
About This Course
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
Instructor: John Hauser
Source: MIT OpenCourseWare
License: Creative Commons BY-NC-SA
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